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Creative · Community report

Create motion graphics ad variants

@KPuneet20 asked Muse to make a motion graphics video and push its capabilities, and says it produced two versions of the same muffin ad, built from scratch without an AI video maker tool. This page shows how to brief motion graphics ad variants and judge them before anything runs as an ad.

What you can get

Illustration — suggested task flow, not an execution result
  1. Prepare

    A factual product brief and target audience

  2. Ask and review

    Write the facts the ad may state and check each one is true: price, ingredients, offer dates.

  3. Check the result

    Two reviewed motion-graphics concepts or actual rendered variants, with their assets, differences and remaining defects documented.

The source case

@KPuneet20 reports asking Muse to create a motion-graphics video and push its capabilities, receiving two versions of a muffin advertisement. They say no dedicated AI video-maker tool was used and the work was built from scratch. The capture does not include either video or identify the implementation, so the technique and quality are the author’s claims.

A public report by someone outside this library. Not independently reproduced here.

From the source

Source excerpt

I asked my @Muse to create a motion graphics video and push its capabilities.

@KPuneet20 · Read it at the source · checked

Quoted from the original posts. Not written by this guide, and not a result produced here.

Suggested prompt

Bring A factual product brief and target audience, Brand assets and music you have permission to use, Duration, aspect ratio and the difference to test between variants. Source community report, checked 2026-10-08.

Written by this guide as a starting point, not quoted from the source. Your edits stay in this browser.

What you need

You supply

  • A factual product brief and target audience
  • Brand assets and music you have permission to use
  • Duration, aspect ratio and the difference to test between variants

How to try it

Editorial, not from the source

  1. Write the facts the ad may state and check each one is true: price, ingredients, offer dates.
  2. Agree a short storyboard: hook, product, offer, call to action, logo.
  3. Pick the one thing the two versions will differ on, such as the first two seconds or the pacing.
  4. Review both renders on a phone with the sound off, checking text size, timing and what the platform's interface covers.
  5. Confirm rights for music, fonts and images, and ask for the source files so you can make changes later.
  6. Run the comparison as a real ad test if you want a winner; a poll measures opinion, not results.

What the report claims

@KPuneet20 says they asked Muse to create a motion graphics video and push its capabilities, and it made two versions of the same muffin ad. The point they stress is that no AI video maker tool was used and everything was built from scratch. They end by asking followers which version is better and what they would improve.

The captured text does not include either video, the length, the format or how the animation was produced. Built from scratch could mean animation written in code or assembled in a design tool; the post does not say which, so ask your agent to tell you what it used and whether you can edit the result.

Make the two versions differ on purpose

Two versions are only useful if you know what separates them. Lock the storyboard and change one element: the opening hook, the order of the headline and the offer, or the pace of the cuts. On short-form feeds viewers decide quickly, so the first two seconds are usually the most worthwhile thing to vary.

Many people watch feed ads with the sound off, so the message has to work as on-screen text. Keep each line on screen long enough to read twice, and check it on a phone rather than a monitor.

Checks before it runs as an ad

Every claim in an ad has to be true, so check words like fresh, homemade or best-selling against the product before animation starts. Music, fonts and stock images need a licence that covers advertising, not just personal use. On vertical placements such as Reels, Shorts and TikTok, the app's buttons and captions cover parts of the frame, so keep text and logo inside the platform's safe zone.

A poll of followers, as in the source post, tells you which version people prefer to look at. Which one sells more muffins is a separate question that only a split test in the ad platform can answer.

Limits and confirmation points

Limits to confirm

  • Videos, source files, runtime, toolchain and asset licences are not supplied.
  • No performance, rendering-quality or advertising-effectiveness result is documented.
  • This is an attributed community report, not reproduced by this guide. The suggested workflow and checks are editorial guidance, not a recovered conversation or guaranteed product capability.

If it goes wrong

Editorial, not from the source

On-screen text is hard to read on a phone
Increase the size and contrast, cut the words, and keep each line up long enough to read twice.
The two versions differ in too many ways to compare
Lock the storyboard and regenerate with a single named difference.
Text or logo is hidden by the app's buttons
Move key elements inside the platform's safe zone and preview with the interface overlay.

Common questions

Can Muse make motion graphics without an AI video generator?

@KPuneet20 says it made two versions of a muffin ad without an AI video maker tool, built from scratch. The videos and the method are not in the captured post.

How long should each variant be?

The source does not say. Pick a length and aspect ratio from the placement's specs first, since a 9:16 story ad and a 16:9 pre-roll need different layouts.

How do I decide which version is better?

The author asked followers. For an ad, run both with the same budget and audience in the ad platform and compare the result you care about.

Can I edit the ad after it is rendered?

Only if you have the source files. Ask for them up front; the report does not say whether any were provided.

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